top of page
PROJECT HIGHLIGHTS
Eye Recommend - New Web Design
-
New brand and web design consisting of new messaging, image and optimized SEO.
-
Managed Drupal IT team for internal website upgrade.
-
Created new brand messaging and copy.
-
Resulted in increased member engagement and loyalty. +23% in internal web clicks.
-
Co-developed 2020 Moments campaign to celebrate the 'Year of Vision'.
-
Produced supporting member video testimonial content.
-
-
Revised SEO and Google Ad campaign to deliver increased web traffic. (25% increase in page views)
GetWildFit - New Digital Media Strategy
-
Relaunched brand to increase brand appeal and consumer opt-ins.
-
Co-created opt-in funnel.
-
Developed and maintained Facebook paid ad campaign.
-
CPL = $2.30 per lead for an $800 opt-in offer.
ARIBA, SAP - New Supplier Network Growth
Testimonial- Ariba, SAP Manager
Increased supplier network growth +31%.​
"The one thing in which Petra truly excels in, are her presentations skills. Petra became a natural subject matter expert in our team for building well structured, marketing savvy presentations. She is very professional and representative and knows how to speak to customers with composure and a healthy confidence.”​ ~ Radim Zimcik, Project Manager, Ariba
Danone Worldwide, Product & Brand Launch
-
Developed the FMCG brand Minonky for Danone Worldwide including the launch of a new SKU.
-
ResponsibiReshe product and brand to on-shelf delivery.
-
Brought a 25% business sales increase in Y1 sales.
-
Won 'Product of the Year' European advertising award.
bottom of page