EYE RECOMMEND

CONTENT MANAGER

​Present

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• Collaborate with key stakeholders to create and maintain multi-touchpoint digital campaigns and roadmaps to drive member engagement and loyalty.

• Overseeing all communications to ER members including email management, internal website and social media platforms.

• Initiated brand redesign of internal corporate communications including new web content, newsletter templates and member marketing POS.

• Developed script preparation, video and photography production for new brand design.

• Responsible for daily management of the internal and external web portal working in close collaboration with IT teams. (Drupal System)

• Fluent in the digital landscape to generate consistent growth including but not limited to Google and Facebook paid traffic.

• Responsible for digital monthly data and analytics reporting while presenting key success metrics.

• Developed yearly social media calendar with specific based on strategic initiatives.

• Develop detailed timelines & budget templates to ensure communication strategy follows the COOP Board's annual plans and KPI.

• Together with the event team, assisted with the COOP's National Training Event communication strategies, and trade booth presence.

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Legacy Creative

Digital Manager

​2018

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• Responsible for client's social media accounts generation +30% in growth.

• Developed online brand strategy based on research, trends and data analysis. Built the digital roadmap.

• Responsible for content, photos, white papers for client's social media account.

• Developed successful Facebook ad and drip funnel campaigns to increase consumer and fan base.

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Ariba An SAP Company

Network Growth Manager

​2014-2015

 

• Coordinating all team members from Ariba IT integration and clients to effectively meet Go Live.

• Responsible for the supplier network growth of my clients. (+31%)

• Developed innovative solutions for supplier management.

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Oriflame Cosmetics Sweden

International Franchisee Coordinator

​2007-2013

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• Responsible for the coordination of global franchisee market requests via the head office in Stockholm Sweden within various cross-functional departments. Franchisees including UK, Kenya & Saudi Arabia.

• Prepared yearly budget proposals, marketing presentations and market reports for countries.

 

Danone Worldwide

Senior Brand Manager

2001-2006

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• Responsible for brand and product development for the FMCG Wafer division.

• Managed project quoting including requesting vendor quotes, issuing purchase and submitting to the director for approval.

• Liaised with account executive to oversee various brand projects. (Mentorship role).

• Managed workflow with creative, media, logistics, sales and quality teams.

• Lead successful brand re-launches resulting in 'Product of the Year.'

• In coordination with the ad agency, lead the TV production for brand commercials, new product recipe development, packaging design.

• Lead key product developments to pitch for board buy-in.